OK. Here’s the big one. Among the other super-important ones, I mean. Believe it or not, the way a site is built is important. Actually is not only important, IT’S KEY. This represents basically all the factors you can control on your website; we mapped them, broken them down, taken each one as an entity and carefully worked out how to get them to perform best: code, text, links, keyword density, IP (believe it or not!), hosting plan (largely overlooked but ever so important) and many many others.

Apart from the content itself, this is the place most of the magic happens. Remember that first step? The keyword analysis?  After we start optimizing we see that fabulous moment when the “desirometer” starts to show ever shrinking numbers. That is why we are here, to help you tell the search engines what your site is all about, so that they can spread the word. With high rankings of course!