We are all aware of how important this step is. It’s the first thing that needs to be done. We’ll analyze your project, see where you are – and write down some key metrics, as reference points. We’ll introduce here a strange concept – the “desirometer”.  What we see in this is the distance between what you want to communicate to your visitors (what you desire), and what you’re actually telling them. It’s present in all the market-facing online projects. Some have a high “distance”, some a lower one. We’ll teach you how to improve this number, and how to start appearing in more SERPs. And we’ll always remind you that this is an ongoing battle!  We’ll check out your competition, see how can you beat them, and try to establish a niche on the market for your product, if you haven’t already done so, strengthen your weak points, capitalize on your competitors, bring you closer with the community in which your niche belongs – namely your audience, your customers!